Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesnít make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. So how does someone get their website to rank on the first page of google, you have to learn how to use a good SEO methodology to do this and Niche Blueprint teaches this on one of their modules. Again I will mention that this blueprint will be released in the updated version on January 11, 2010 and I am one who is in line to acquire this as I am certain that I need more help in learning how to market my eccommerce website better.